Why We Don't Make Speculative Presentations
The main product of our business is ideas — creative solutions to the communications problems and opportunities facing our many clients. And good ideas — creativity — can be tough to define, or agree upon. One person's passion is often another's poison. So it's no wonder that potential clients often ask us to take a project on speculation. That is, to try out our creative product in much the same way they may try out other types of products before purchasing.